Information: Jaju Flagship Store 536-15 Sinsia-Dong (next to Coffee Smith) Seoul, Korea |Subway stop: Sinsia, Exit 8| Hours: 11am-10pm.
I always relish the opportunity to visit a good homeware and kitchen store, in every country that I visit. When I was researching about what to do on my trip to Seoul, I read about Jaju here and here. I learned that Jaju is one of Korea’s first lifestyle brands, and their goal is to offer affordable, simple and well-designed products to the everyday person. Some even refer to it as Korea’s version of Muji. These were reasons enough to spark my curiosity, so it was on the top of my list of things to do in Korea.
The flagship store is located in Sinsia-Dong, Garosu-gil Road. To get there, take the subway to Sinsia station (Line 3, Stop no.337).
Then come out of exit 8, and walk straight ahead for about 10 minutes, and Garosu-gil is on your left hand side.
For your reference, Jaju is located right next to the big coffee shop Coffee Smith.
I felt pretty happy the second that I walked in and saw that there were three floors of my favorite categories of items to explore.