Information: Jaju Flagship Store 536-15 Sinsia-Dong (next to Coffee Smith) Seoul, Korea |Subway stop: Sinsia, Exit 8| Hours: 11am-10pm.
I always relish the opportunity to visit a good homeware and kitchen store, in every country that I visit. When I was researching about what to do on my trip to Seoul, I read about Jaju here and here. I learned that Jaju is one of Korea’s first lifestyle brands, and their goal is to offer affordable, simple and well-designed products to the everyday person. Some even refer to it as Korea’s version of Muji. These were reasons enough to spark my curiosity, so it was on the top of my list of things to do in Korea.
The flagship store is located in Sinsia-Dong, Garosu-gil Road. To get there, take the subway to Sinsia station (Line 3, Stop no.337).
Then come out of exit 8, and walk straight ahead for about 10 minutes, and Garosu-gil is on your left hand side.
For your reference, Jaju is located right next to the big coffee shop Coffee Smith.
I felt pretty happy the second that I walked in and saw that there were three floors of my favorite categories of items to explore.
I take a really relaxed approach to food on trips. But one item that was on my wish list of foods to try while I was in Seoul was the rainbow cake at Dore Dore. I originally thought the cafe was located in Sinsia-dong, but I simply couldn’t find it. I gave up after walking up and down the street three times.
Fortunately for me, my aunt found a branch of Dore Dore at the basement level of the Hyundai City Outlets.
The cake was just as beautiful as I imagined. Six different colors, layered with pristine white whipped cream. It’s actually called “Precious Cake,” but in my mind, it will always and forever be referred to as “Rainbow Cake.”
As much as I love food, I surprisingly don’t plan too much about where, or what to eat. I arrive with a general idea in mind, and just prefer to be spontaneous. In Korea, I knew I wanted to eat plenty of bibimbap (mixed rice), kimchee, and try as many different types of banchan (side dishes) that I could lay my hands on.
雖然我對飲食很重視， 但每次出國的時候其實不會特別規劃要去那一家餐廳。一半的原因是因為我是路痴， 所以想去的餐廳不一定找的到！ 另外一半是因為我想很隨性的看到那個好吃的， 或是令我好奇的餐廳就跑進去試一試。 這次去首爾也就沒特別安排什麼～只想說， 想吃泡菜，大碗的拌飯，烤肉， 及試一試各式各樣的小菜。
回家之後， 回想這次的旅程，感覺很滿足每一個願望都有達成！ （而且發覺我的食量真的很驚人～平常只吃半碗飯的我， 既然在韓國可以吃兩三倍的份！）
I took the 7 am flight, and by the time we landed in Incheon Airport, I was starving. So the first meal I had in Seoul was at the airport. It was my first bibimbap, and it tasted ok. My first impression is that it was saltier than I expected. But it was a decent meal and left me feeling energized to brave the airport bus terminal.
In Asia, convenience stores are an essential part of our daily lives. So, I always take my friends from overseas to convenience stores in Taiwan, so they can ogle the vast selection of products, and experience an important part of local culture. One friend asked me, “how is it that you’re not late for work everyday, when you have so many decision to make?” Good question!
I also love going into convenience stores during my travels, just to see all the different items. On my first day in Seoul, I arrived in a state of exhaustion. (Note to self, don’t take the 7 am flight, because that means you have to wake up at 3 am and that pretty much wipes you out for the rest of the day), Luckily for me, there was a Mart near the place I was staying for me to explore.
The Mart was very small, but it didn’t stop me from spending almost a half an hour in there exploring all that it had to offer, much to the amusement of the two aunties that were working there.
One food item that was on my list of things to try was the banana milk. I absolutely adore the shape of the bottle, because it looks so cute and friendly to me. The banana milk is available in Taiwan, but it comes in a regular juice box, which is probably why I’ve never been tempted to try it before.