Hello Hong Kong! LOG-ON, Midori Traveler’s Notebook Hong Kong Tramways Edition and Simply Life

Last time I was in Hong Kong, I made time to visit the Log-On Store to see the 「Traveler’s notebook and Hong Kong Tramways」special edition. The Log-On store that carries this line is located in the Fashion Walk shopping complex, in Causeway Bay. (I went to the other Log On Store in Kowloon Tong, and they did not have them there)

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In case you are wondering, Log-On is a branch of City Super, which is a chain of grocery stores that sells a combination of local and imported products. I think the City Super chain originated in Hong Kong, and now there are several branches in Taiwan too.  In Hong Kong, Log-On houses all the lifestyle, homeware and stationery products and is in a completely separate section from the groceries. In Taipei, there is some stationery in the City Super Stores, but the layout is not very user friendly. It’s sort of squished in the same section as the sweets and personal care products.  While it’s convenient enough to do some impulse shopping, while you are popping in to buy milk or something, I think it would be better to have  a separate section just for stationery and lifestyle products.

Back to the Log-On store in Fashion Walk, which was really very pleasant to shop in. The layout of the store is clear, and there is plenty of space for you to browse. Naturally, the first thing to catch my eye was the washi tape display.

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The Traveler’s notebook and Hong Kong Tramways special edition display is located a little further into the store.

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I seriously wish it was my job to design these bulletin boards. Love everything on this board, and the way it was laid out. So many fun details.

The display was small, but it was visually pleasant and there was easy access to all the different items designed for this series.

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I liked how there was an actual sample out on display, so you could examine the notebook up close, and actually hold it in your hand.

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There are nine items in this collection; in addition to postcards, stickers, washi tape and the notebooks, the Hong Kong Tramways line also had their own cotton drawstring bag. And a die cut Octopus Card! 

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One important reason for my trip here was to collect some stamps for my friend Peggy.  Patrick and his team designed three self-inking stamps to celebrate this line.  You can see the complete line of products at the official Traveler’s Notebook site. The site is in Japanese, but there are lovely photos there that are worth a look.

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The lady at working at the front counter was so nice about finding me the stamps. I brought a notebook with me and stamped a few to take home for Peggy’s collection.

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Afterwards, I had a leisurely stroll through the rest of the store. There was also another display about gifts and packaging and origami. I love, love, love these miniature present toppers by who else, but the ingenious Midori?

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From the display, I guessed the idea is that you wrap a gift, and in addition to, or instead of a bow, you add one of these on the box.

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Although, I would be happy enough with just the little box topper. So. Adorable. This tiny parcel definitely made my heart skip a beat. And that envelope with the mini wax seal? Sigh. I was feeling a little lightheaded from all the adorableness in front of me.

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But, the more rational part of my brain reminded me that the true reason for my lightheadedness was most likely hunger.  I did some research the night before, and found a restaurant  nearby, called Simply Life. From their website, it looked like a place that I would enjoy, since there was an open kitchen, and bread freshly baked, and pasta freshly made on the premises.  I

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Despite the fact that it was late afternoon on a weekday, Simply Life was packed. However, even though the waiters were rushed off their feet, they were still really polite and friendly. I ordered a set lunch, which consisted of a glass of their homemade iced tea (delicious!) salad and a slice of their handmade bread to start. The salad was fresh, and included a lively combination of greens, tomatoes, English cucumber slices and orange wedges. The wedge of bread was also crusty and crunchy in all the right places. Another detail was that the butter was perfectly soft and spreadable. Again, a tiny, but very important detail.

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I chose their handmade pasta for my main course. According to their website, Simply Life makes their pasta fresh everyday. It was indeed fresh, and cooked perfectly. The sauce was lovely too; slightly spicy, with generous slices of sausage.

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The atmosphere at Simply Life was bustling, but not frenetic. It was just a pleasant hum of activity, of people eating, chatting and enjoying their food, and waiters walking efficiently from table to table. I also ordered a cup of coffee at the end of my lunch, and I was pleasantly surprised to see how pretty the cup and saucer was. It was nice to sit there and eat a leisurely lunch during the middle of the week. The portions at Simply Life were perfectly sized,and the ingredients were fresh and simple.

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And, I’ll sign off this post with a quote from their website, “Enjoy the little things, for one day you may look back and realise they were the big things” Robert Brault.  They also have an online magazine, which I hope they will keep updating.

Enjoy!

Information: Simply Life  Shop A,C&D, G/F, 13-15 Cleveland Street, Fashion Walk, Causeway Bay, Hong Kong |銅鑼灣Fashion Walk加寧街13-15號地下A,C&D舖 | Log-On Fashion Walk, Level 1 Causeway Bay, Hong Kong.

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3 comments

  1. Pingback: Hello Tokyo! Visiting the Traveler’s Factory, in Kamimeguro, Meguro-ku, Tokyo « Ciao desserts! 「 焦點心 」


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